product design lead
2019
Vendor experience
Myself, 1 Eng
How might we increase revenue by creating a tool for providers and clients to manage birthday bookings?
The first step was to do a competitive analysis and learn what goes into. a birthday party booking process. I needed to understand how others sell birthday packages, including small businesses + enterprises.
problem space
recap
What is Sawyer?
A software similar to Resy, but for booking children’s classes
What did I do there?
I led the vendor experience
There were two sides: an internal tool & the consumer facing widget
I conducted user interviews with business owners to identify trends and problems to solve
With these interviews I mapped out the most efficient flow for a vendor to receive requests, confirm bookings, and manage their events
vendor tool
vendor tool
I worked with the Customer Success team to compile feedback and identify trends that come up for the consumer
This went towards implementing improvements to the on-site widget
vendor's on-site widget
With the research that went into both the vendor and the client's experience, the end result was a successful tool for the end users to book parties, while boosting revenue for the business.
client's experience
