product design lead
02.27- 04.28 (2023)
Design System, Shopping, App
Myself, 3 PMs, 6 Eng
Misfits Market is a React native app, Imperfect Foods uses a web wrapper
Hypothesis:
By consolidating the consumer experience, customers preserve brand value and gain resources, leading to business savings
problem space
recap
What happened in 2022?
Misfits Market and Imperfect Foods combined operations to tackle food waste
Who are the customers?
Misfits Market customers value convenience and savings
Imperfect Foods customers support the sustainability mission
I audited the front-end to determine the most effective approach to consolidate them
After working sessions with the brand team, we agreed that a white-labeled approach both maintains current experience, while adding onto it. With this, I worked with the lead front end engineer to build out a white labelled design system to be integrated into Storybook
design system
design system
How might we consolidate without sacrificing quality?
The browsing experiences vary significantly. The business plans to expand the assortment by 40% in the next year. The shop needs to be able to support this.
strategize
I validated each element of mobile app and shopping experience through
Performance metrics
UX best practices
Usability testing
I conducted a moderated test panel with 15 customers who
📅 Are active shoppers from the Misfits Market or Imperfect Foods brand
📱Experience with our product pre-merger
My goal was to validate what were UX improvement opportunities, versus a learning curve of a new shopping experience.
testing
🚀 1 year after launch*
App rating 4.65**
Retention +6%
Cumulative revenue +$25
*When comparing the same month over a year
**Up from 2.6 pre-merger
Download the apps
Misfits Market | Imperfect Foods
outcome